Visions Federal Credit Union has launched a new online feature for members to buy, hold, and sell Bitcoin.
The addition of this new feature is in recognition of what customers say they want, according to Thomas Novak, Visions vice president/chief digital officer.
Through its partnership with NYDIG, a leading Bitcoin company, the Endwell, N.Y.-based Visions becomes one of the first credit unions to offer members an integrated platform for managing digital and traditional assets.
The feature is only accessible to Vision members through Visions’ online and mobile banking channels, according to a release announcing the new offering.
The credit union has five locations in Berks County; at the Exeter, Shillington and West Lawn Giant Food stores, Reading High School and at 4245 N. 5th St. in Muhlenberg.
“We set out to make investing in Bitcoin both safe and convenient for our members,” Thomas Novak, Visions’ vice president/chief digital officer, said in a statement. “Consumers have spoken, and it’s clear they want to buy, sell, and hold Bitcoin through trusted and regulated financial institutions like Visions.” He added that credit unions are “uniquely positioned” to provide ongoing education to members about emerging technologies and currencies, “so they can make informed financial decisions.”
Visions plans to introduce additional digital asset services in the coming years, according to Novak, who manages the digital banking platform. It is all part of the company’s goal of becoming a “digital-first organization empowering people towards financial independence.”
Novak said the company anticipates “many developments” with digital assets in 2022 and beyond.
Visions Federal Credit Union serves more than 230,000 members in communities throughout Pennsylvania, New Jersey, and New York.
